Our main responsibility is to represent our members' interests effectively. We achieve this by engaging in lobbying and advocacy efforts and maintaining ongoing discussions with political leaders and decision-makers regarding business environment issues. Our aim is to foster a favorable business and policy environment for SME development, where both the government and the private sector work together synergistically.
We formulate policy stances by gathering and expressing the views of our member entrepreneurs. These advocacy efforts also assist decision-makers in making better-informed and more legitimate decisions. Our advocacy role is particularly crucial for small and medium-sized enterprises (SMEs) that lack the resources and opportunities for direct political influence.