One of our core roles is to represent the interests of our members. To do so, we engage in lobbying and advocacy and get involved in ongoing dialogue with political leaders and decision makers, on issues pertaining to the environment of doing business. Our goal is to create a more conducive business and policy environment for SME development, where both Government and the private sector assume synergistic roles. We take policy positions by aggregating and articulating the wishes and opinions of our member entrepreneurs. Such advocacy activities also help the key decision makers to improve the quality and legitimacy of their decisions. Our advocacy role is especially important for small and medium-sized enterprises (SMEs) which do not possess the resources and possibilities for direct political influence.

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