The FSMEU logo is designed to symbolize the values that we stand for. The red circle symbolizes the shared interests of SMEs, that FSMEU promotes through its Lobbying and Advocacy work. The colour red symbolizes the desire or passion of our Federation to promote the interests of its members. The initials of the association are F,S,M,E are interconnected and linked together to symbolize the convening power of the federation for small business owners. These letters are written in white to symbolize the “pure” or conducive business environment, that we seek to create for SMEs in Uganda. The combination of the colours and symbolic elements create a logo that truly reflects a federation that seeks to ensure that the interests of SMEs are protected and promoted to enable them grow and become competitive.