Principles and core-values


  • To defend and promote our members’ interests, as vigilantly and decisively, as possible
  • To recruit and retain as many members, as possible
  • To encourage as many people as possible to establish and run small and medium businesses
  • To continuously anticipate, identify and respond to the needs of our members, through our service offerings
  • To be beholden to no interests, other than the members
  • To ensure that what is urgent does not detract from what is important to the members
  • To help members better manage their businesses, through the provision of accurate, timely and pertinent business development services
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